The Big Boss is back with a brand new track that is sure to be a viral worldwide hit.
"Dura" is a super fun, feel-good track infused with old-school reggaeton sounds. The track was also released along with an exciting and vibrant music video shot by "Despacito" director Carlos Perez that features colorful statement-making fashion and awesome dancing.
Yankee, who was named one of the most influential Hispanics in the world by CNN and TIME magazine, has sold more than 17 million albums to date and continues to dominate music charts. In 2017, he became the first-ever Latino artist to reach #1 on Spotify.
Daddy Yankee and Luis Fonsi will also perform their record-breaking international hit "Despacito" at the 2018 Grammy Awards on January 28.
Watch "Dura" below.