The Persian Leaps: 3 Facts You Need to Know About Our New Album Pop That Goes Crunch

 PHOTO CREDIT: Drew Johnson

PHOTO CREDIT: Drew Johnson

Minnesota trio The Persian Leaps combine indie rock beats with the magnetic power of pop to create a blazing sound that undeniably commands attention.

Formally established in 2012, The Persian Leaps have pumped out a slew of concise yet dynamic EPs in the years since. However, they only just dropped their first full-length, titled Pop That Goes Crunch, and it will appeal to both new and long-time fans alike.

The band revealed some important facts about the album to Musical Notes Global. Check them out below!

Pop That Goes Crunch is an 18-song anthology that collects our favorite tracks from the singles and EP's we’ve released since 2012. The name comes (with permission) from a blog/radio show of the same name (popthatgoescrunch.com) that covered our releases early on. When I heard the phrase, I thought it was the perfect description of what our songs sound like and I added it to my list of possible release titles. It evokes the crunchy guitar riffs of power pop bands I love like Big Star, The Posies, The Raspberries, and more. That said, I actually tried to avoid the “power pop” label for our first couple releases, even though I love the genre. I described our sound as “noise pop” (like the festival), but no one was convinced. Some people probably laughed when I pretentiously claimed that we sounded like “Big Star meets My Bloody Valentine!”. Ultimately, I’ve accepted that “power pop” (or “jangle pop”) is a fair description of what we do, and the album title choice reflects that.

The Persian Leaps Pop That Goes Crunch.jpeg

Pop That Goes Crunch marks the end of what I like to think of as Persian Leaps 2.0. The first version was just me recording songs to a 4-track - and later, a computer - for about 15 years starting in the mid-90s. The second version started in 2012 when I worked up the courage to form a band. We released five EPs over five years and had some great times, but in 2017 we decided we’d better retire as a live, full band. It’s the usual tale of family and other priorities taking precedence over music. So, we recorded one last song together -- ”Time Slips,” the single from the new album -- and parted as friends. The next phase will be a return to the roots of the Persian Leaps with me pursuing a solo, studio project approach. My friend, Jon Hunt (who’s designed the cover art for several of our releases) is playing bass and singing backup while I do the rest. We’ve already recorded basic tracks for 10 out of 11 songs. Look for the full-length of all new material in the fall of 2019!

The album is all about second chances. We haven’t changed stylistically much over 5 years, but I’ve definitely gotten more confident as a singer, guitar player, arranger, and recording studio user. Rather than just grab digital files for 17 old songs and slap them on a CD with “Time Slips,” I wanted to see if I could improve some of the songs, especially in a few cases where I wasn’t completely happy with the results the first time around. So, I redid my lead vocals and main guitar parts on several of the songs to capture stronger performances. The differences might not be apparent to most people--in fact, maybe I primarily did it for myself--but I think the results are stronger. If you haven’t listened to the Persian Leaps before, this album would be a great starting point. It’s your second chance to hear our best songs for the first time!

Stream Pop That Goes Crunch below.

For all of The Persian Leaps’ latest news and updates, follow them on social media:

Facebook: facebook.com/ThePersianLeaps

Instagram: @persianleaps

Twitter: @PersianLeaps

Website: thepersianleaps.com

 

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