As the Latin urban genre continues to grow and evolve, there are always new artists to keep an eye on, but there’s one in particular that will soon capture widespread attention across the Americas, and he’s forging a new path in his own way.
With a lifelong passion for music, it was legendary pioneers like Daddy Yankee who first sparked Sergio Elias’s love for the urban genre. “Everything started back in 2006, with the music of Wisin y Yandel, Daddy Yankee, and other artists,” he told Musical Notes Global. “I became a really big fan of reggaeton, and at some point, like in 2009 I started writing and producing my songs.”
As a Mexican-American artist entering the Latin urban scene, the 24-year-old is penetrating a genre that has largely been dominated by artists from Puerto Rico and the Caribbean islands and that hasn’t yet seen a significant influence from Mexico, a country perhaps most recognized for its regional music. “I see it as a challenge,” he said. “There is a lot to do and to explore so it’s a big motivation to me because we are creating something that hasn’t been done. Even tho this is a caribbean genre, we want to bring a new air and vibe to the industry. And that has been one of my biggest challenges, to let the people inside the music business accept this new proposal.”
Equipped with unstoppable determination, Elias has the opportunity to celebrate his roots on a global scale and change the game for other young Mexican artists who may be dreaming of having a career in urban music as well. Before making his official debut last year with the single “En Secreto,” the rising star worked with a selection of the hottest producers and hitmakers in Latin music—such as Hi Music Hi Flow (Ozuna), Karloff (Bad Bunny, Farruko), and G.O.K.B. (Nicky Jam)—in order to help develop his sound and artistic voice. “I feel blessed that I have worked with these incredibly talented producers,” he said. “Besides that, I’ve had a very special chemistry in the studio with them which I think is essential to create a hit! With them I have learned to express my ideas and to be 100% myself while I express them with music.”
Although technically he’s only been on the scene for a little over a year, Elias acknowledges that the supporting team he now has around him has been one of his greatest accomplishments so far. “I think every artist at some point dreams to have an amazing team,” he shared, “and I feel that after a lot of hard work I finally got it, getting a team where we are all on the same page is just incredible. I feel really happy and motivated having them by my side.”
To date, the tenacious singer has released three singles, including his most recent KARLOFF-produced breakup track “Solo Conmigo,” which he co-wrote. Together, the singles have allowed him to not only win hundreds of thousands of streams and views, but the admiration of an ever-growing fan base that possesses the satisfying pleasure of having discovered him organically. One look at the comments on his Instagram page tells all: a promising member of Latin urban’s new generation has arrived, and his fans are here to stay.
Elias is currently preparing for his second consecutive appearance at Baja Beach Fest in Rosarito Beach, Mexico. Taking place from Friday, August 16 to Sunday, August 18, the reggaeton and Latin trap music festival will also feature the participation of some of the biggest artists in the industry, including Ozuna, Bad Bunny, J Balvin, Nicky Jam, Cazzu, and Amenazzy, among others. When asked what he is most looking forward to about performing at the Fest this year, Elias told Musical Notes Global: “To let the people know that Mexico is coming strong, there is a lot of talented artists here. I believe it’s our time.”
Following Baja Beach Fest, Elias will continue to enchant his fans with new music. On his latest single, which is scheduled to drop later this summer, he teamed up with award-winning producer Saga Whiteblack, and he couldn’t be more excited about the collaboration. “Wow, this is one of the most beautiful songs I have listened to in urban music,” he said about the upcoming track. “Saga is just a genius…this is one of the best experiences I’ve had…I learned a lot as an artist working with him.”
One thing’s for sure, Sergio Elias has a bright career ahead, and it will be exciting to see where it leads him.
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